WebMD DNA Studios brought me on as a regular vendor to provide their in-house branded content studio with my content strategy and production expertise. My first project expanded quickly into the next one, and I’ve been an ongoing contractor providing writing and content services on consecutive projects since.
The Client Objective: WebMD DNA Studios contracted me to create a proposal for their client, Nicorette + NicoDerm for a content experience that would live on WebMD.com and position their smoking cessation products to readers of WebMD.
The Content Strategy: I proposed a hub brimming with helpful service content in multiple multimedia formats to engage readers in visual and written form. The content strategy plan covered a mix of articles, slideshows and video content so smokers and newly-quit addicts could find practical tips at their stage of the quit process.
Production: For the execution phase, I produced nine written pieces of content and developed the copywriting for the microsite.
